The Rise of Huxwell
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The Rise of Huxwell
Two dystopias are better than one...
Noam Chomsky stopped just one rung shy of perfection with his illuminating book, Manufacturing Consent, about how commercial media work as extensions of government and corporate power to manufacture the consent of the masses. Likewise, Matt Taibbi’s title, Hate, Inc. is a near-perfect indictment of cable and digital news profit models that manufacture and prioritize enmity to the exclusion of the truth and the common good.
Both works fall just one rung shy of perfection, however, not because they aren’t impressive examples of applied critical thought and insight, but because neither consent nor hate are the primary products of commercial media. Rather, they are toxic byproducts of a commercial mass media whose primary product is addiction…
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“The effect of mass media is not to elicit belief but to maintain the apparatus of addiction.” — Christopher Lasch
In the early 21st century, we turned the corner from a society in which addiction was the exception to the rule to a society in which addiction became the rule. By 2004, still some years before social media, the smartphone, and streaming media secured their reputations as history’s most perfect narcotics, the average American — according to the Ball State University Middletown Media Studies report (the first large-scale observational study of American media consumption habits) — was already consuming more than eleven hours of media each and every day.
Concurrently, TV Everywhere, the commercial imperative behind the trillion-dollar campaigns for high-speed bandwidth and streaming HDTV, was ordained as the latest media industry mantra — part of an all-hands-on-deck digital blitzkrieg to normalize late-stage addiction.
Since then, hundreds of studies, articles, books, and documentaries have confirmed what anyone with a smartphone, social media account or a teenager already knows or suspects: we are a nation of media addicts — by design. We are, per Stanford addiction researcher Dr. Anna Lembke, a Dopamine Nation. The scientific, theological, and lay juries are in: smartphones, streaming HDTV, and social media are now — by far — the primary narcotics of choice in what I call the Great Age of Addiction.
“Every form of addiction is bad, no matter whether the narcotic be alcohol or morphine or idealism.” — Carl Jung
What Carl Jung failed to mention at the time was the practical reason why all addictions are bad: because all addictions — regardless of the narcotics — are manifestations of behavioral excess. As such, they all steal our time and money and freedom — none more ruthlessly or efficiently than our default meta-addiction to all things media and all things digital.
Needless to say, we didn’t just suddenly wake up one morning to discover that we had become a society of media addicts overnight. We became a society of media addicts the same way we became a society of institutions too big to fail. What happened to us (and what we allowed to happen), happened gradually over decades. Like too big to fail, it happened not as an unintended consequence of a failure to plan, or the unfortunate fallout from a lousy plan. Like too big to fail, state-sponsored default addiction is the plan.
“The model of ownership, in a society built round mass consumption, is addiction.”
— Christopher Lasch
In the Great Age of Addiction, the meta-message we hear most is always the same binge-worthy call to action: “Eat all you want,” our digital overlords tell us over and over again. “We’ll make more.” Everything else, like the manufacture of consent and hate, follows…
Of course, commercial mass media’s essential job in a culture of mass consumption is to promote and protect the narrow interests of the ruling elite, who now control virtually all of institutional America, including the corporate media, the technomedia cartel (with the current exception of Twitter, now X), finance, the entertainment industry, academia and public education, all major surveillance and law enforcement agencies, all other major government agencies, and all major NGOs. Institutional dissenters are few and far between in the Great Age of Addiction.
The manufacture of default addiction in the 21st century is a compliance mechanism borrowed straight from the pages of Aldous Huxley’s Brave New World — the story of a dystopian society controlled by state-sponsored addiction to soma, sex, and endless entertainment…
“There will be, in the next generation or so, a pharmacological method of making people love their servitude, and producing dictatorship without tears, so to speak, producing a kind of painless concentration camp for entire societies, so that people will in fact have their liberties taken away from them, but will rather enjoy it.” — Aldous Huxley
Our own descent into the grips of state-sponsored default addiction was much accelerated in the early 21st century by the algorithmic tools of digital scale — behavioral targeting, Big Data, and AI — deployed en masse against foreign and domestic populations for the past generation by massive institutions in a classically fascist union of private and government interests.
"Fascism should more appropriately be called Corporatism because it is a merger of state and corporate power." — Benito Mussolini
Predictably, addiction is now a cradle-to-grave relationship for the children of the 21st century, an endless parade of state-sanctioned psychotropics, sexualization, and numerous other substance and behavioral addictions — not least our meta-addiction to all things media and all things digital. Our lives as addicts begin these days in early childhood, usually well before we can read — by design. Understandable, therefore, that the most compelling and intimate relationships in our lives as mass consumers of mass commercial media and just about everything else are the relationships we cultivate with our own narcotics — the same relationships designed to breed compliance, complacency, and consent.
In recent years we have witnessed the addition of yet another dystopian vision to the American cultural stew. Unlike the Huxleyan model, this one is concerned far less with the bemused manufacture of addicted consent, already fait accompli in the Great Age of Addiction, and far more with the iron-fist mechanics of totalitarian enforcement.
After all, even societies like ours, societies whose citizens have been duly converted into passive addicts in order to manufacture compliance and consent on behalf of a ruling elite, must deal with outliers and the occasional rise of populist movements. What is the ruling elite to do with those who refuse or fail to comply?
What, American elites have asked us in recent years, are we to do with the tens of millions of Donald Trump voters, the populist MAGA movement, January 6th rioters, and angry parents who suddenly show up uninvited to school board meetings? What, ask blue-state governors, blue-city mayors, and the W.H.O. are we to do with anti-vax monsters who refuse to comply with covid lockdown, vaccine, and mask mandates? What, the Canadian oligarchs ask, are we to do with all these Nazi rogue truckers? What, ask the movers and shakers of civil society as they step off their private jets in Davos, are we to do with those who deny the science of climate change? What, ask the academicians and public school policy makers are we to do with those who deny gender-affirming care? What, ask the politicians, are we to do with those who deny election results? What, ask the global elite, are we to do with the anti-war Putin sympathizers who threaten the Liberal World Order, refuse to support the battle for democracy and freedom, and casually imperil so many Ukrainian lives?
What happens when the Huxleyan model of manufactured consent and compliance via state-sanctioned addiction fails to keep them all in check? To properly manage these and future populist miscreants, the ruling elite have borrowed from the 20th century’s other great literary dystopia: George Orwell’s 1984. In it, Orwell describes a society ruled and controlled not by state-sponsored default addiction, but by 24/7 surveillance, linguistic thought control, the wholesale manufacture of abject hatred, and jackboot-enforced fear — all state-sponsored and manufactured.
In Orwell’s classic dystopian vision, state-sanctioned violence is converted from something we fear into something we cheer. Each and every morning members of the Outer Party of Oceania are required by the elite Inner Party to participate in the daily Two Minutes Hate — 120 seconds of publicly expressed mob contempt and disgust for fabricated public enemy and terrorist, Emmanuel Goldstein…
In retrospect, the fictional execration of the Two Minutes Hate seems almost quaint when compared to the real thing today, an endless torrent of 1984-inspired venom and vitriol spewed on cable news and social media. More ominously, however, in the past few years the primary focus of our institutionally inspired animus has been turned inward, from foreign to domestic enemies of the state.
Nowadays, the new-and-improved Two Minutes Hate runs 24/7 nonstop, and the fabled Emmanuel Goldstein has been replaced by Donald Trump, his legions of deplorables, and the white-supremacist, transphobic, anti-vax MAGA insurrectionists of January 6th — the day that almost lived in infamy.
To keep today’s unwashed and under-educated working class in line, the ruling elite call upon the mostly white, mostly college educated, and mostly affluent institutional shock troops and street thugs of Wokeism, last deployed en masse in the summer of 2020 to burn down poor black neighborhoods in the name of anti-racism…
Everything about Wokeism is derivative of 1984, beginning with the perversely dangerous assertion that speech is violence: the epitome of 21st-century DoubleSpeak…
Further homage to Orwell is everywhere manifest in official Woke vernacular, informed and enhanced at any given moment by an ever-expanding style guide of pandering pronouns and euphemisms designed to confer quasi-scientific status and legitimacy on toxic social contagions like climate change, anti-racism, and critical gender theory — bastard stepchildren of a thoroughly corrupt and kleptocratic academia that sits like a tin crown atop an equally corrupt and kleptocratic public school system. In the end, it seems, social justice or climate justice or racial justice or trans justice or any other form of justice that requires a modifier is nothing more than good old-fashioned mob justice at digital scale.
With almost total control of institutional America — including academia and public education, the technomedia and corporate media giants, corporate finance, the Fortune 100, the DHS, the FBI, the DOJ, the CIA, all major NGOs, global think tanks, and the entire surveillance-state apparatus — the Woke machine’s eagerness to jettison civil liberties and resort to political violence whenever it wants is testimony to complete and unmitigated institutional power in the near-total absence of accountability.
Institutionally, America is now a one-party town with the power and will to lavish DEFCON 1 levels of hatred and fear upon half the population of the country with casual disregard. We should be so lucky to confine their hate to only two minutes a day.
Unfortunately, all one-party towns breed intolerance and corruption. As a study in illiberal intolerance that would humble both Big Brother and Mustapha Mond in equal measure, the Wokeists are the ruling elite’s Praetorian Guard in a global class war against poor and middle class people of all colors worldwide. Against you, your family, and your community.
So there you have it: the compliance mechanism of state-sponsored default addiction borrowed from Aldous Huxley’s Brave New World on the one hand paired with the enforcement mechanism of 24/7 surveillance, linguistic thought control, and institutional terror borrowed from George Orwell’s 1984 on the other. Both at digital scale. They come together now as Huxwell — a global 21st-century adaptation of 20th-century totalitarianism.
Huxwell — equal doses of both dystopian visions, equal measures of drug-induced compliance and Stasi-style enforcement — with a little Mary Shelley tossed in for good measure. Huxwell, however, ain’t your father’s totalitarianism. Three primary factors distinguish 21st-century Huxwellian totalitarianism from its 20th-century counterparts:
Digital scale
Back in the 20th century, Western totalitarianism was confined to specific nations and cultures. Today, however, it engulfs entire continents like North America, Europe, and Australia. Driven by global institutions of immense digital scale and reach, the totalitarian hegemony of Huxwell follows in the imperial footsteps of Western consumer culture: powered over the past two generations by trillions of microchips and thousands of server farms. And unlike Nazi Germany, Huxwell cannot be crushed by external forces because the forces large enough to crush it are all in league with it.Rise of the Bureaucrat
Today’s Western totalitarians, at least those emerging now in Western democracies, are less akin to the larger-than-life fascists of the 20th century —like Mussolini, Hitler, Stalin, and Mao — and more like your Uncle Joe and Aunt Jacinda. Today’s Western totalitarians are career politicians and unelected apparatchiks: dull, nondescript, and wholly unremarkable except in the power they wield and their unquestioning loyalty to the state. The Huxwellian totalitarians of today personify how Hanna Arendt described Adolf Eichmann — the notoriously nebbish desk criminal whose bureaucratic efficiencies of scale defined the diabolic Final Solution and murdered six million Jews — as the banality of evil.The Great Age of Addiction
Back in the 20th century addiction was still the exception to the rule. In the 21st-century rise of Huxwell, addiction is the rule.
Huxwell: the confluence of state-sponsored default addiction and the institutional tyranny of runaway digital scale. Huxwell: the go-to Chief Compliance Officer and Enforcer-in-Chief — all rolled up into one totalitarian mega-state. Huxwell: a monster designed to crush populist political resistance while the ruling elite ransack the joint. Huxwell, the Great Reset come to life...
The Rise of Huxwell
Thank you for the kind comment, Frederick.
Top shelf essay